Grounded, Intentional and Professional Brand for Ekaterina Kosarenko, Founder of Lada Integrative Practices
Lada Integrative Practices
Ekaterina Kosarenko, LCSW
Visioning
Positioning
Messaging
Identity Design
Web Design and Development
Overview
LADA Integrative Practices, founded by Ekaterina Kosarenko, LCSW, is a therapy and supervision practice grounded in the principles of trauma-informed care, somatic intelligence, and Buddhist psychology. With over 20 years of clinical experience and multi-state licensure, Ekaterina has developed a deeply embodied approach to healing that meets clients at the intersection of science, spirit, and the nervous system. As her practice expanded, Ekaterina knew it was time for a brand that could hold the depth of her work—and offer a grounded, trustworthy digital presence for both new clients and supervisees.
The Challenge
Ekaterina’s work is profoundly transformative, but her digital presence didn’t reflect the full spectrum of her expertise. As a pioneer in integrative and somatic psychotherapy, she needed a brand that could communicate safety, professionalism, and warmth—all while distinguishing her from more conventional therapy practices. The challenge was to translate a deeply nuanced, body-based methodology into a clear, welcoming, and sophisticated brand experience.
Our Approach
1. Honoring the Depth of Her Work
We began with a series of grounding conversations to understand the soul of the LADA practice: what Ekaterina believes about healing, how she works, and what truly sets her apart. Through these dialogues, we uncovered a brand essence rooted in compassion, regulation, and spiritual integrity. Her multi-modal expertise—sensorimotor therapy, dance/movement therapy, and Buddhist psychology—became core pillars of the messaging and site structure.
2. Closing the Authenticity Gap
Ekaterina’s intuitive, body-centered work is anything but clinical. Yet, her existing brand lacked warmth and cohesion. We worked together to close that gap—developing a tone of voice that felt calm, clear, and embodied. The visual direction centered around softness, simplicity, and movement—reflecting the somatic undercurrent of her work while inviting clients into a space of trust and transformation.
3. Building a Platform for Growth
Beyond client work, Ekaterina also trains and supervises pre-licensed therapists—creating ripple effects of healing through the clinicians she mentors. We designed a brand architecture that could hold this layered offering: one that highlights her trauma specialty while also creating a clear pathway for associate therapists and supervisees to connect and grow under her guidance.
My Role as her Brand Guide
As Fractional Chief Branding Officer, I led the strategic and creative transformation of the LADA brand from the inside out. My contributions included:
Strategic Brand Foundation – Distilling Ekaterina’s therapeutic philosophy into clear, differentiated messaging
Creative Direction – Shaping a visual and verbal identity aligned with her calming, intuitive presence
Website Strategy – Designing a site experience that guides clients and supervisees toward clarity and connection
Founder Partnership – Coaching Ekaterina to see and own the depth of her brand—and feel fully represented in how it shows up online
The Outcome
The new LADA Integrative Practices brand is grounded, refined, and resonant. It now reflects the fullness of Ekaterina’s professional identity: a master-level clinician, mentor, and guide. The site invites visitors into a space of regulation and reconnection—offering clarity for new clients, credibility for potential supervisees, and a foundation for future growth. More than just a rebrand, this was an embodiment—a coming home to the truth of Ekaterina’s presence and purpose.
