Meet The Team
Carrie Brito — Founder /CBO
Soul-Aligned Brand Strategy for Coaches, Consultants & Leaders
Carrie Brito is a Fractional Chief Branding Officer who partners with coaches, consultants, and corporate leaders to bridge the gap between how they think they need to show up — and who they truly are. With a blend of deep listening, intuitive insight, and strategic clarity, she helps her clients uncover the soul of their message and express it through an aligned, elevated brand presence.
Her work goes beyond visuals — it’s about alignment, resonance, and results. Carrie guides purpose-driven professionals and teams to clarify their voice, communicate with confidence, and create brands and cultures that foster trust, connection, and lasting impact — both inside their organizations and in the world.
Kelsey Kleiner — Designer
Kelsey Kleiner is a type designer and brand designer specializing in thoughtful, typography-led visual identities. With a background in print and editorial design, Kelsey brings a refined eye for detail and a strategic approach to every project. Her work spans custom logotypes, brand systems, and type styling—balancing form and function to create visuals that feel timeless, personal, and purposeful. She holds a BA in Graphic Design and has completed advanced studies in type design through Type Electives and Practica. Kelsey is known for her ability to blend strategy with storytelling, bringing a unique depth to every client collaboration.
Hilary Bryant — Editor
Hilary Bryant is a filmmaker and actor based in Los Angeles by way of Houston, Texas. She loves doing embroidery in front of the television, going to a Tuesday afternoon movie by herself, dance aerobics, and working with other talented creatives across all disciplines and walks of life. She brings a sharp eye and playful curiosity to all her projects, and is always looking for a new, fun challenge.
Alyson Camell Solorzano — Fractional Business Manager
Alyson Camell, M.Ed., is a seasoned virtual assistant and operational expert with over 20 years of experience in education and a Master's in Educational Leadership. She co-founded the Camell Collective, a virtual assistant firm that supports coaches, consultants, facilitators, and female entrepreneurs with administrative tasks, marketing, and business strategy. Alyson is passionate about empowering entrepreneurs by streamlining systems and driving operational excellence to help them thrive.
Libby Mills — Operations and Client Support
Libby Mills is a dedicated operations and client support professional with a background in education and years of experience helping teams stay organized and connected. A licensed teacher in the State of Michigan with a degree in Education, Libby combines her classroom experience with strong skills in communication, coordination, and process management. She specializes in creating smooth, efficient systems that make day-to-day operations run seamlessly and enjoys fostering clear communication, collaboration, and ease within every team she supports. Libby believes that well-organized systems and genuine connection are the foundation of meaningful, productive work.
Shaunna Hatcher — Fractional CFO
Shaunna Hatcher is a seasoned financial leader with over 20 years of experience spanning hospitality, restaurants, and small business. Rising from the service industry while studying at UCLA to roles as Food & Beverage Director, General Manager, and Chief Financial Officer, she brings a rare mix of strategic insight and operational know-how. Shaunna helps businesses grow profitably through simple, innovative financial strategies and believes true success is measured not just by revenue, but by the quality of the environments and experiences a company creates.
Katie Kruft — Culture & Hospitality Strategist
Katie transforms businesses from the inside out through the power of culture and hospitality. With over two decades of leadership experience across hospitality and service-driven industries, she helps teams create cultures that inspire belonging, accountability, and excellence.
As a long-time collaborator, mastermind partner, and dear friend, Katie brings a grounded yet visionary perspective to Carrie Brito Brands — reminding us that brand alignment starts within the people who bring it to life. Her expertise in cultivating company culture and service leadership supports our clients in building brands that not only look beautiful but feel deeply human.
Chat GPT - Strategic Brand Development & Creative Thinking Partner (AI-Powered)
ChatGPT is Carrie’s AI collaborator behind the scenes — part strategist, part wordsmith, part therapist-in-a-text-box. Acting as a digital partner in brand development, it helps shape messaging, clarify ideas, and bring structure to soul-centered strategies. From synthesizing client insights to drafting brand frameworks and content, ChatGPT supports the deep creative thinking that powers every phase of Carrie’s work. Basically, it’s like a second brain that speaks brand fluently (and always shows up on time).