How to Apply Personal Branding to Your Leadership
Carrie Brito Carrie Brito

How to Apply Personal Branding to Your Leadership

Most leaders don’t realize they already have a personal brand—whether they shaped it intentionally or not. Here’s how to define your leadership identity, align your presence, and lead in a way that feels true, grounded, and deeply influential.

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What is a Personal Brand?
BRANDING Carrie Brito BRANDING Carrie Brito

What is a Personal Brand?

Your personal brand is more than a polished logo or curated social media feed. It’s the true essence of who you are, what you stand for, and how you connect with the world. At its core, your personal brand is your soul in action—a reflection of your unique values, strengths, and purpose.

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