BRAND
LEADERSHIP
LAB

A professional community for leaders and coaches building identity-led brand presence and visibility

Join as a Founding Member 
Limited to 30 at $197/month — cancel anytime

Build a personal brand

that actually feels like you.

Most people think personal branding is about visibility, consistency, or content.

It’s not.

It’s about identity.

The Authentic Brand Lab is a space for leaders and coaches who know that how they show up — their presence, voice, and clarity — is the brand.

This is not a content club.
This is not a marketing program.
This is not about becoming louder.

It’s about becoming MORE ALIGNED.

The Hidden Cost
of Inauthentic
Leadership

Most leaders don’t struggle because they lack skill, intelligence, or experience.

They struggle because they’re leading from a version of themselves that no longer fits.

Inauthentic leadership rarely looks dramatic on the outside.
It often looks like success.

But underneath, it comes with quiet costs that compound over time:

  • Constant self-monitoring and second-guessing

  • Feeling “on” all the time, even when exhausted

  • A subtle disconnection from your own voice and instincts

  • Performing confidence instead of embodying it

  • Being respected, but not fully trusted

  • Being visible, but not fully seen

For many women in leadership and coaching, this shows up as:

  • Imposter syndrome that doesn’t go away with more achievement

  • Burnout that rest alone doesn’t fix

  • Difficulty speaking up or taking up space authentically

  • Over-adapting to environments instead of leading from truth

  • A growing gap between who you are and how you show up

I call this The Authenticity Gap™ —
the space between your inner truth and your outer expression.

And here’s the part most people miss:

The longer that gap exists, the more energy it costs to lead.

Not just emotionally — but cognitively, creatively, relationally.

Over time, inauthentic leadership erodes:

  • Confidence

  • Presence

  • Decision-making clarity

  • Emotional resilience

  • Trust — both in yourself and from others

The result isn’t failure.
It’s quiet disconnection.

The Authentic Brand Lab exists to close that gap —
so leadership feels grounded again,
visibility feels safe,
and your presence becomes an asset instead of a strain.

Because the most powerful leaders aren’t the loudest or most polished.

They’re the ones who are deeply aligned.

AT A GLANCE

  • Inner Work:
    Uncover your authentic voice, purpose, and message.

  • Outer Expression:
    Turn your clarity into a cohesive, elevated brand presence.

  • Professional Guidance:
    Get my expert eyes on your content, offers, visuals, and storytelling.

  • Hands-On Practice:
    Build your brand in real time, supported every step of the way.

  • Exclusive Access:
    Private workshops, brand interviews, and guest experts.

  • Community + Coaching:
    Connection, reflection, and accountability with real humans doing the real work.

The Heart of the Lab

  • Inner Alignment Sessions

    Before we fix what’s out there, we start in here.
    Through guided prompts, reflective coaching, and small-group conversations, you’ll reconnect with:

    Your why and the deeper story behind your work

    Your natural leadership style and energetic signature

    The beliefs, fears, and old narratives that keep you from showing up fully

    You’ll walk away with self-awareness, confidence, and words that actually sound like you.

  • Brand Expression Labs

    Once you’re clear on who you are, we’ll translate that into your brand presence.
    This is the outer work — but done consciously.

    Clarify your message, niche, and offer language

    Polish your visuals and refine your online identity

    Build your brand assets with the right structure and tone

    Learn how to communicate clearly and consistently

    It’s where your inner alignment becomes visible and magnetic.

  • Resource Vault (The Goldmine)

    Get access to the full library of tools I’ve developed over 20 years of brand strategy and design.
    Resources include:

    Brand Discovery Templates + Questionnaires (the same used in my 1:1 intensives)

    Visual Identity Tools (moodboard templates, Squarespace layouts, color palette builders)

    Guides: “How to Build Your Brand Guide,” “Where to Find the Best Brand Assets,” “How to Choose Brand Photography”

    Authenticity Exercises: guided reflections to help you integrate new awareness into how you lead and create

    You’ll have the full professional toolkit — plus the guidance to use it in a way that feels true to you.

  • My Eyes on Your Brand

    Every member gets ongoing access to personalized feedback — in live sessions or in threads.
    Whether you’re crafting your About page, refining an offer, or experimenting with video, I’ll help you sharpen it through the lens of authenticity, clarity, and design excellence.

  • Exclusive Member-Only Services (available only inside the Lab)

    Exclusive Access:
    Brand Workshopping Sessions:
    Private working sessions to align your inner clarity with your brand strategy, offer design, or visual expression.

    Authentic Content Interviews:
    You show up. I ask the questions. Together, we capture your natural voice, stories, and brilliance — creating authentic content clips you’ll actually want to use.

    These are available only to members because this level of creative intimacy requires trust and shared language built inside the Lab.

  • Guest Expert Sessions

    Throughout the year, I’ll bring in trusted voices — thought leaders, designers, brand photographers, storytelling coaches, visibility mentors, and mindset practitioners — to help you expand your creative and emotional capacity to lead your brand.

  • Hands-On Practice + Momentum

    Each month blends reflection and action — so you grow with intention.

    Live Coaching & Lab Call: Deep dive into a theme with real-time coaching and group dialogue

    Implementation Sprint: Focused co-working time to apply and create

    Weekly Threads: Share wins, ask questions, get feedback

    Monthly Themes: examples:

    Authentic Visibility

    Voice & Confidence

    Boundaries in Business

    Integrating Soul & Strategy

    Building a Brand Ecosystem That Feels True

Introduce your brand

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

Who It’s For

It’s not for you if…

  • You think branding is unnecessary or a distraction from “the real work.”

  • You’re fine having a default personal brand or generic online presence.

  • You believe serving everyone is a strategy.

  • You want quick-fix tactics without self-reflection.

  • You prefer outsourcing your voice instead of owning it.

You’ll love this if…

  • You’re a leader or coach who wants your brand to feel as real as your work.

  • You value depth and reflection as much as strategy and design.

  • You’re ready to stop performing and start expressing.

  • You want high-level support without losing your individuality.

  • You crave both structure and soul in how you build your personal brand.

BRAND LEADERSHIP LAB

•

BRAND LEADERSHIP LAB •

Founding Member Perks

  • Locked-In Rate: $197/month for life

  • Private 60-Minute 1:1: Your personal brand alignment session

  • Founding Member Badge: Recognition in the community

  • Exclusive Access: Workshops + interviews only available inside the Lab

  • Shape the Lab: Help co-create this experience with me

Join as a founding Member

What to Expect

This isn’t a lecture — it’s a guided, spacious, and strategic experience.


You’ll reflect.
You’ll write.
You might cry a little (in the best way).
You’ll remember the version of you that got buried under “shoulds.

And then… you’ll begin to build your brand around that.

MEET YOUR Brand Guide

HI, I’M CARRIE!

Hi, I’m Carrie Brito — Fractional Chief Branding Officer for professional coaches who are here to lead with both truth and clarity.

I help soulful leaders close the gap between who they think they need to be and who they really are — so their brand can finally reflect what they stand for.

This work is deep, real, and transformational.
Let’s do it together.

What Coaches are Saying

  • “Carrie sees people clearly - often more clearly than they see themselves. She's able to draw out their strengths and she is a gifted listener. Her ability to help people grow and shine whether it's through masterful visual communications OR through her coaching is outstanding. Carrie is accessible, she's real, and she is a gift to the coaching profession.”

    – Carolyn Freyer-Jones, Coach, Author, Founder of the CFJ Coaching Success School

  • “Carrie is the mastermind behind our brand. She created an authentic brand to empower and inspire our practice and to find unique and creative ways to serve our clients. Her talent blows me away on a daily basis, and her expertise on all things brand / communications /marketing is invaluable.”

    — Allison Wik, Founder & Partner of THE ALCHEMY GROUP

  • “Carrie Brito is an extraordinary designer who listens deeply to her clients’ desires and then brings her own profound creativity into the mix. I absolutely love every cover design she’s done for my books and I recommend her very highly!”


    — Steve Chandler, Author | Business and Life Coach | Inspirational Speaker

  • "Working with Carrie is a true gift. She has an unmatched ability to translate your vision and voice into a brand that’s both powerful and deeply personal. What she creates is more than just a website—it’s an experience that captures the essence of who you are and how you serve. She’s the only one I trust when it’s time to uplevel my brand."

    - DEVON BANDISON - The Game Changer Coach, Author and Speaker

  • “Working with Carrie was a turning point for my brand. I came to her knowing my work was high-caliber but feeling like my digital presence didn’t reflect that—and she helped me close that gap with intention and excellence. From our first conversations through the final website launch, Carrie brought a values-based, deeply strategic approach that helped me step more confidently into leadership and visibility. I now have a brand that not only feels aligned with who I am and how I serve—but one that others are actively responding to with admiration and trust.”

    – Sarah Auda, Founder of Three Beats Consulting