Logo
Our logo is a visual symbol of our brand
We’re invested in its message and its legacy, and the emotional connection it creates for our members.
Brand mark
If you look closely, you’ll notice the brand mark is an imperfect circle.
It invites us to embrace the imperfections of life as part of the human experience. It's the lens that we see everything through as a brand. Not perfect, but whole.
Structure
The proportions of the logo are intentional and should not be changed.
The lowercase ‘h’ is a spacing metric for the size and placement of the mark.
Clear space
When using the logo, be sure to give it enough room to breathe (get it?).
Give a minimum of one imperfect circle spaced border around all 4 sides.
App icon
The brand mark should only be used on its own for app icons, social icons, and favicons.
Color alternates
There are different versions of the logo to use depending on the background color.
Inverted
The inverted logo should be used on dark backgrounds for best contrast.
White
The white logo is secondary and should only be used in situations where the primary or inverted logo lacks contrast against a photograph or color background.
Black
The use of the black logo is last resort and only permissable when no colors are available.
The value is 100% black.
Special use
Registered logo
The Headspace brand mark and logo are both registered trademarks. However, this should only be used for first touchpoints (such as the website and app loading screen) and partnership lock-ups.
Minimum Size:
120 px wide (digital)
1.25 in wide (print)Scale
Big and small, our logo looks lovely, but be aware of making it too small. If legibility is an issue, it’s too small.
Backgrounds
When using the logo, be sure that it’s placed on a readable, high-contrast background. Depending on the background color, use a specific version of the logo for best legibility. The approved combinations are outlined below.
Logo don’ts
We love our logo and want to make sure it isn’t seen incorrectly. Please avoid altering it in any way.
Partnerships
Headspace is built on creative collaborations that help us deliver on our mission of making the world a healthier and happier place.
This is our partnership lockup. It’s simple and balanced so that both brands are represented well, with a nice little dividing line in the middle.
Partnership safe zones
Generally, try to keep the logo within the height of the imperfect circle. The goal is for both logos to have the same optical weight.
As an exception, some partner logos may look most balanced if they are slightly taller, but never exceed the red safe zone lines.
Partnership lockup examples
Partnership lockup don’ts