Fractional Chief Branding Officer for coaches, consultants & conscious leaders ready to lead with clarity, presence, and power.
I’m here to help you be seen—not just as a service provider, but as the magnetic, mission-driven leader you already are.
With a unique blend of brand strategy, coaching, and soul-level insight, I help coaches and consultants clarify their message, elevate their presence, and lead with influence. Together, we don’t just build a brand—we unlock the full expression of your leadership.
Because when your message is clear, your presence is elevated, and your platform is aligned…
You become MAGNETIC.
Impact-Site-Verification: eff26d07-a60d-4818-afc8-d34716eaf693
MY WHY
Why I Do This Work
I’ve always been drawn to the space where creativity meets truth.
With a background in design and a degree in Spiritual Psychology, I spent years helping visionary entrepreneurs and global leaders craft beautiful brands that looked good—but over time, I realized that what people truly needed wasn’t just visual identity.
They needed clarity.
They needed confidence.
They needed someone who could help them own the soul of their brand—then make sure it actually shows up across every touchpoint.
That’s what I do now, as your Fractional Chief Branding Officer.
It’s not just coaching.
It’s not just strategy.
It’s creative leadership—focused entirely on your growth, expansion, and alignment.
My Approach
I take a collaborative, coaching-first approach to branding. Whether we’re working on your message, refining your content, or preparing you to launch something new, I’m not here to impose a formula. I’m here to amplify what’s already true for you—and build the structure to support it.
I believe in:
✨ Strategy rooted in soul
✨ Design that reflects leadership
✨ Messaging that moves people
✨ Brands that feel as good as they look
My why statement
“In Everything I do I BELIEVE in CULTIVATING AUTHENTICITY. I believe EVERYONE is UNIQUE and it’s their BIRTHRIGHT to feel SEEN and HEARD in the UNIQUENESS of who they are.”
– Carrie Brito M.A.
Ready to clarify your message, elevate your presence, and expand your reach?
Let’s build the brand that matches the real you.
Meet the Team
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Carrie Brito
FOUNDER / FRACTIONAL CBO
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Kelsey Kleiner
LEAD DESIGNER
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Alyson Cammell
BUSINESS MANAGER
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Lindsay Cammell
CUSTOMER SERVICE MANAGER
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Shaunna Hatcher
FRACTIONAL CFO
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Katie Kruft - Richardson
People and Culture Director
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ChatGPT
Strategic Content & Brand Development Assistant (AI-Enhanced)
ChatGPT supports Carrie as a high-level strategic assistant, helping to distill brand strategy into clear messaging, streamline workflows, and bring structure to creative thinking. As an AI tool deeply customized to Carrie’s process and philosophy, ChatGPT enhances the client experience behind the scenes—ensuring clarity, creativity, and consistency at every stage of the brand journey.
OFFICIAL BIO
Before launching her own business, Carrie’s professional experience includes serving as award winning designer for over 20 years in the entertainment industry and as Art Director of a large design studio.
Her background as both an art director and a professional coach for over 13 years empowers her with the unique ability to ask the questions that get to the heart and soul of individuals and businesses.
Carrie works with clients who are ready to break through barriers to clarifying and owning their inner strength, uniqueness and authenticity; building deeper confidence, connection and trust in themselves and with others.
She serves many different industries and has worked with clients ranging from CEO’s and senior leaders, to designers, entrepreneurs, and coaches.
Carrie holds a Bachelor of Arts Degree in Electronic Media/Time Arts from Northern Illinois University, a Master’s Degree in Spiritual Psychology from the University of Santa Monica, and a Certification as a Soul-Centered Professional Coach also from the University of Santa Monica.
Originally from Chicago, Carrie now lives in Huntington Beach California with her husband Bruno and children Gabriella (10), Greyson (7) and her bonus daughter Sofia (19)
Credentials
M.A. in Spiritual Psychology
25+ years experience in brand design, leadership coaching & creative direction
Designed books for bestselling authors (like The Power of Systems by Steve Chandler)
Fractional CBO and brand partner for coaches, leadership consultants, and 7-figure entrepreneurs
Personal brand strategist trusted by coaches who want to be known, remembered, and referred
“If you want to ALTER your WORLD, ALTER your BEING”
– Steve Hardison, The Ultimate coach, author
AWARDS
in design
2007 Telly Award
Gold
1K Studios
Warner Home Entertainment
Ant Bully
DVD Menu Design and Animation
2006 Telly Award
Silver
1K Studios
Paramount
Airplane - “Shirley” Edition
DVD Menu Design and Animation
HONORED TO HAVE WORKED WITH
COACHES
Steve Chandler
Jason Goldberg
Sara Thompson
Wendy Wright
Laura Foster
Carolyn Freyer-Jones
Veronica Alweiss
Tina Quinn
Sylvia Hall
Lori Cash Richards
Devon Bandison
Maurice Bassett
Dave Schwendiman
Laura Dewey
Deanna Danski
Stephen McGhee
Carol Little
Stacia Topping
Jonny Roman
elevateED
The Alchemy Group
Three Beats Consulting
Mary Gallagher
Amber Krzys
Alex Cary
Studios
10 Fun Facts About Me
I’m a beach girl at heart. Huntington Beach is my happy place—sun, sand, and salty air always help me reset.
I’m a proud theatre mom. My daughter Gabriella lights up the stage, and watching her be unapologetically herself inspires me to show up bolder, too.
My degree is in Spiritual Psychology. Which means I bring depth, presence, and truth-telling into every brand conversation. I care about what’s real, not just what’s shiny.
I’ve worked with bestselling authors and global coaches. But my favorite clients are the ones who are ready to be seen—whether they’re just getting started or already making seven figures.
Sticky notes are my creative love language. No matter how fancy the tools get, I still map ideas by hand and talk to myself while doing it.
I believe your story is your strategy. Who you are is the differentiator. My job is helping you own it.
I don’t do cookie-cutter branding. Your brand should feel like you—on purpose, on fire, and fully expressed.
I’ve lived through big pivots. Motherhood, entrepreneurship, reinvention... I know what it means to evolve, and I honor it in my clients.
I believe clarity is magnetic. When you know who you are and how to talk about it, people can’t help but lean in.
I’m here for the long game. Growth that’s aligned. Visibility that feels good. And leadership that’s rooted in who you actually are.